The contest is closed and the winners have been announced. Please check here for updates.

“Location Is (Still) Everything” Amazon Gift Card GiveawayJoin the “Location Is (Still) Everything” Amazon Gift Card Giveaway!  To celebrate the launch of David R. Bell’s book, “Location Is (Still) Everything,” we’re giving away one (1) $50 gift card redeemable towards millions of items store-wide at or certain affiliated websites.

Wharton professor and marketing expert David R. Bell argues that the way we use the Internet is still largely shaped by the physical world that we inhabit.  We’re looking to hear about the best item you’ve bought at home online.  Just follow the instructions below (Terms and Conditions apply).

To participate, simply:

1. Follow David Bell (@davidbnz) on Twitter

2. Tweet @davidbnz the best item you’ve bought at home online using the hashtag #BoughtInMyPJsContest

3. Look for the winner to be announced after the promotion ends on July 15, 2014.


  • Timing: Contest runs from July 1, 2014 12:00 AM EST – July 14, 2014 11:59 PM EST

Terms and Conditions:

  • The promotion begins and ends on the dates and times specified on this page.
  • We are offering a prize to one randomly drawn individual who enters the promotion by the promotion’s end date and time. See this page for prize details and number of winners.
  • You must be an individual legal resident of the 50 United States or the District of Columbia and the older of 18 years of age or the legal age of majority in your state of residence. Limit one entry per person per social media or customer account. Anyone found to use multiple accounts to enter will be ineligible.
  • You may enter the promotion via the entry method described above. To participate, review this page and follow the instructions to enter.
  • If you do not have a Twitter account, you will need to create one. Visit and follow the instructions to register for a free account. To become a follower of David Bell, you must access your twitter account and search people for “@davidbnz” and click the “Follow” button corresponding to @davidbnz. Entrants are subject to Twitter’s Terms of Service and Rules; these can be found at David Bell is not responsible in any way for any decisions Twitter makes regarding the entrant’s account with Twitter.
  • Each submitted Tweet entry: (a) must not contain any offensive, obscene, immoral, illegal or inappropriate content, (b) must not contain any copyrighted works (other than owned by the entrant); (c) must not contain any third party trademarks or logos; and (d) must not violate the law.
  • Odds of winning depend on the number of eligible entries received.
  • Our and our affiliates’ employees and their immediate family members, and associates enrolled in the Amazon Associates program are not eligible to participate.
  • Winner will be announced and notified via direct message on Twitter within 5 days of the end of the promotion, and once notified, you will have 24 hours to claim the prize (must respond with a valid mailing address).
  • We reserve the right to modify or cancel this promotion at any time.
  • This promotion is in no way sponsored, endorsed, administered by, or associated with Twitter.
  • By entering the promotion you agree that we and our affiliates, and Twitter, will have no liability, and will be held harmless from and against any liability or loss, including reasonable attorney’s fees and costs, for all matters related to your acceptance, possession, experience with, use or misuse of the prize or participation in the promotion.
  • The sponsor of the promotion is, David Bell, who manages the page running the promotion.


“Location Is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One”

Location is (Still) EverythingConventional wisdom holds that the Internet makes the world flat and reduces friction by erasing the impact of the physical world on our buying habits.

But Wharton professor and marketing expert David R. Bell argues that the way we use the Internet is still largely shaped by the physical world that we inhabit. Anyone can go online and buy a pair of jeans—but the likelihood that we would do so depends to a significant degree on where we live. The presence of stores nearby, trendy and friendly neighbors, and local sales taxes, among other factors, play a critical role in our decision-making process when it comes to buying online. So too, our willingness to search for and consume information depends on where we live and who we live next to.

Learn more