A simple toothbrush, now part of an exhibit at Design Museum Boston, demonstrates the key role that environmentally conscious design can play in your business’s success. Why do the smartest retailers make it easy for customers to return or repair products? One reason is to create a customer relationship that endures throughout the lifecycle of a product. The sharing economy adds another dimension to the concept of creating enduring customer relationships. More than ever, consumers are reluctant to simply dispose of old products. They’d rather find a way to reuse or exchange them. Why toss an old cell phone or sweater in the garbage if someone else in the world–or in your community–would gratefully use it? Wharton Professor David Bell discusses the importance of packaging and the distinct branding advantage it provides. Read the full article on Inc.com.