Why Location is King for E-commerce, Too

Nearly a quarter of commerce now occurs online in the United States. Yet, according to a recent research paper by David R. Bell and Wharton doctoral candidate Jae Young Lee, “location, location, location” is as relevant in the world of e-commerce as it is in the physical world. In the paper, “Neighborhood Social Capital and Social Learning for Experience […]

Rest in Peace: Planning for Your Demise, Digitally

Wharton emeritus finance professor Jack Guttentag is not a particularly morbid person, but he has given considerable thought to what he wants to happen to his personal and professional digital effects after his demise. Guttentag, 90, runs The Mortgage Professor, an online business that provides advice on home loan-related issues.

“I don’t have any intention of dying soon — I […]

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    Most Wanted: ‘Next Generation Thinking’ to Combat Cyber Crime

Most Wanted: ‘Next Generation Thinking’ to Combat Cyber Crime

High-profile data breaches affecting retailers including Target, Nieman Marcus and Michael’s have put information security into the mainstream, affecting sales and prompting Congressional hearings. As these breaches show, it is becoming increasingly difficult for businesses and technology companies to stay ahead of cyber-criminals.

The financial fallout and erosion of consumer trust continue to reverberate from Target’s disclosures in December and […]

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    Thanksgiving Shopping: Can It Turn Retail Revenues from Bleak to Black?

Thanksgiving Shopping: Can It Turn Retail Revenues from Bleak to Black?

Thanksgiving has traditionally been a day for family, turkey and football, but increasingly retailers are viewing the holiday as a chance to kick the Christmas shopping season into high gear.

This year, stores including Best Buy, J.C. Penney, Kohl’s, Macy’s and Toys “R” Us, will open their doors just after the sun goes down on Thanksgiving, betting that consumers will […]

November 26th, 2013|Knowledge@Wharton|0 Comments|

Nike FuelBand: Did the Brand Score a Goal?

Nike’s FuelBand activity tracker is one of the company’s hottest sellers ever. Not only did the product sell out online pre-orders in one day twice, but at one point the eBay price was double the suggested retail price. Last year, Nike’s profits leaped 18%, largely bcause of FuelBand — a big turnaround from the 1% year-earlier decline.

Nike introduced the […]

November 25th, 2013|Knowledge@Wharton|0 Comments|