“Location Is (Still) Everything”

  • Forecasting the internet’s impact on business is proving hard
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    Forecasting the internet’s impact on business is proving hard

Forecasting the internet’s impact on business is proving hard

PROGNOSTICATORS have a bad record when it comes to new technologies. Safety razors were supposed to produce a clean-shaven future. Cars were expected to take off and fly. Automation was meant to deliver a life of leisure. Yet beards flourish, cars remain earthbound and work yaps at our heels.

The internet is no exception. Anyone looking for mis-prognostications about it […]

How to Win in an Omnichannel World

Paula Cuneo, a teacher in Ashland, Massachusetts, ordered 10 pairs of corduroy pants in a range of sizes and colors from Gap Inc.’s website, and later returned seven of them, according to a 2013 Wall Street Journal article.1 Ms. Cuneo is, perhaps unwittingly, an exemplar of a key challenge in today’s omnichannel retail environment — an environment where customers […]

  • Location, location, location
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    ‘Location, location, location.’ How where you live influences how you shop online.

‘Location, location, location.’ How where you live influences how you shop online.

In the digital era, there’s no doubt consumers are more connected to each other and to global retail brands than ever before.

But despite this connectivity, researcher David R. Bell makes the case in his new book, “Location is (Still) Everything,” that the neighborhoods we live in — and the acquaintances we encounter there — still have deep influence on […]

Location, Location, Location

As I recall, the Internet was supposed to render location irrelevant. Pioneering dot-com entrepreneurs, as well as more than a few investors, saw the online world as flat and filled with an endless supply of customers. Of course, many of these dot-coms became dot-bombs.

The bursting of the Internet bubble in 2000 has often been blamed on what then Fed […]

Hey, four eyes! A start-up’s new vision for eyewear

Eyeglass wearers unite. One recent MBA graduate is rebelling against the high cost—and high maintenance—of prescription eyewear.
“It’s time for glasses to change,” Konrad Billetz said.
Billetz founded start-up Frameri in July, with one mission: “No more changing frames every time your prescription changes or overpaying for glasses.”
Billetz had 60 seconds to pitch his big vision to a panel with Maveron Partner David […]