“Location Is (Still) Everything”

  • Why Location Still Matters
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    Why Location Still Matters: 7 Questions to Ask When Picking Your Next Business Address

Why Location Still Matters: 7 Questions to Ask When Picking Your Next Business Address

Why does brick-and-mortar location still matter in an e-commerce era? There are many reasons, and not all of them are strictly fiscal.
Felipe E. Oliveira, the 35-year-old founder of Percival Beer Co. (PBC), wants to open a brewery in Boston’s Dorchester neighborhood–just blocks from his childhood home, where his mother still lives, the Boston Globe reported. While there are logistical […]

  • Retailers are Improving but Need to Rely Less on Sales Next Season
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    Retailers are Improving but Need to Rely Less on Sales Next Season

Retailers are Improving but Need to Rely Less on Sales Next Season

With many retailers reporting rising August same-store sales, Wharton School marketing professor David Bell says the data is encouraging, but he’d like to see less reliance on sales and discounts this holiday season. Bell says the growth trajectory in retail is positive, and come the holidays, the peak shopping season of the year, he’d like to see retailers do […]

Internet shopping and brick-and-mortar stores

Online shopping may be the fastest growing segment of the retail industry, but according to Wharton School marketing professor David Bell, this doesn’t mean the end of brick-and-mortar stores. In fact, a number of online sites are opening physical stores and some of the most successful names in e-commerce maintain storefronts. Today, we look at how web retail has […]

The Importance of Location for Digital CIOs

In his groundbreaking book Location Is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One, David R. Bell, a marketing professor at the Wharton School of the University of Pennsylvania, writes eloquently about real worlds, virtual worlds, how they influence and affect each other, and are increasingly merging […]

Why e-tailers in Scandanavia don’t sell in Schenectady

Surprise! A Wharton prof says the same thing that drives brick and mortar sales drives digital commerce: location, location, location.

In the physical world, our purchasing is limited by our geographic circumstances. In the digital world, we are unbound from the shackles of geography. The world is flat, we’ve been told: anyone with an Internet connection and a credit card […]