As the contest is now closed, we have selected two winners, who each receive a $50 Amazon gift card redeemable towards millions of items store-wide at Amazon.com or certain affiliated websites. Congratulations @elinagrin and @ableagencyllc! The winners will also each receive a copy of Professor David Bell’s new book, “Location Is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One.

Thanks to all who participated!

 


“Location Is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One”

Location is (Still) EverythingConventional wisdom holds that the Internet makes the world flat and reduces friction by erasing the impact of the physical world on our buying habits.

But Wharton professor and marketing expert David R. Bell argues that the way we use the Internet is still largely shaped by the physical world that we inhabit. Anyone can go online and buy a pair of jeans—but the likelihood that we would do so depends to a significant degree on where we live. The presence of stores nearby, trendy and friendly neighbors, and local sales taxes, among other factors, play a critical role in our decision-making process when it comes to buying online. So too, our willingness to search for and consume information depends on where we live and who we live next to.

Learn more