An Introduction to Marketing

This Wharton course will teach the fundamentals of marketing by getting to the root of customer decision making. The course will focus on branding strategies, customer centricity and new market entry.

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About the Course


My colleagues Barbara Kahn, Pete Fader and I co-teach the Wharton School’s Introduction to Marketing class offered to over 120,000 students on Coursera.org. The course covers the fundamentals of marketing in three parts: (1) branding and segmentation (Barbara), (2) customer centricity (Pete) and (3) execution and go-to-market strategies (me). We use cutting edge theory and methods and illustrate the key ideas with dozens of practical examples. Whether you’re new to marketing, or a seasoned marketer, after taking this course you’ll have a great foundation in marketing principles and be better equipped to take your marketing practice to a new level.

David Bell on Coursera