1 07, 2014

I Bought It In My PJ’s – Amazon Gift Card Giveaway

July 1st, 2014|"Location Is (Still) Everything"|0 Comments|

The contest is closed and the winners have been announced. Please check here for updates.

Join the “Location Is (Still) Everything” Amazon Gift Card Giveaway!  To celebrate the launch of David R. Bell’s book, “Location Is (Still) Everything,” we’re giving away one (1) $50 gift card redeemable towards millions of items store-wide at or certain affiliated websites.

Wharton professor and marketing […]

26 03, 2014

Rest in Peace: Planning for Your Demise, Digitally

March 26th, 2014|Knowledge@Wharton|0 Comments|

Wharton emeritus finance professor Jack Guttentag is not a particularly morbid person, but he has given considerable thought to what he wants to happen to his personal and professional digital effects after his demise. Guttentag, 90, runs The Mortgage Professor, an online business that provides advice on home loan-related issues.

“I don’t have any intention of dying soon — I […]

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    Most Wanted: ‘Next Generation Thinking’ to Combat Cyber Crime

5 03, 2014

Most Wanted: ‘Next Generation Thinking’ to Combat Cyber Crime

March 5th, 2014|Knowledge@Wharton|0 Comments|

High-profile data breaches affecting retailers including Target, Nieman Marcus and Michael’s have put information security into the mainstream, affecting sales and prompting Congressional hearings. As these breaches show, it is becoming increasingly difficult for businesses and technology companies to stay ahead of cyber-criminals.

The financial fallout and erosion of consumer trust continue to reverberate from Target’s disclosures in December and […]

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    Thanksgiving Shopping: Can It Turn Retail Revenues from Bleak to Black?

26 11, 2013

Thanksgiving Shopping: Can It Turn Retail Revenues from Bleak to Black?

November 26th, 2013|Knowledge@Wharton|0 Comments|

Thanksgiving has traditionally been a day for family, turkey and football, but increasingly retailers are viewing the holiday as a chance to kick the Christmas shopping season into high gear.

This year, stores including Best Buy, J.C. Penney, Kohl’s, Macy’s and Toys “R” Us, will open their doors just after the sun goes down on Thanksgiving, betting that consumers will […]

25 11, 2013

Nike FuelBand: Did the Brand Score a Goal?

November 25th, 2013|Knowledge@Wharton|0 Comments|

Nike’s FuelBand activity tracker is one of the company’s hottest sellers ever. Not only did the product sell out online pre-orders in one day twice, but at one point the eBay price was double the suggested retail price. Last year, Nike’s profits leaped 18%, largely bcause of FuelBand — a big turnaround from the 1% year-earlier decline.

Nike introduced the […]