Now that consumers can shop online for goods and services at any time of the day or night, the next challenge is how to navigate through the bewildering array of product choices available in almost any category.
A recent phenomenon called ‘discovery commerce’ is trying to help. Using subscription services, companies are offering a unique and personalized buying experience: Sign […]
On September 5, Raghuram Rajan took over as Governor of the Reserve Bank of India (RBI). His predecessor, D. Subbarao, had made several controversial decisions in his five years in charge. His last two months in office were especially difficult. In an effort to control inflation, Subbarao raised interest rates again and again to bring down liquidity — but […]
If old-time department stores were comprehensive, mom-and-pop stores friendly and big-box always low price, what kind of message does pop-up retail whisper into the ear of today’s customer?
“New, fun, something different,” says Wharton marketing professor Barbara E. Kahn. “Innovation and intrigue,” says pop-up leasing agent Christina Norsig, CEO/founder of PopUpInsider. Adds Wharton marketing professor Stephen J. Hoch: It’s about trying to […]
Shortly after Neil Blumenthal launched Warby Parker, the e-commerce eyeware startup known for its $95 retro-cool frames, customers emailed asking if they could “stop by” the company’s Philadelphia headquarters and check out the glasses for themselves. There was just one problem: Warby Parker — the brainchild of Blumenthal and three Wharton classmates, Andrew Hunt, Jeffrey Raider and David Gilboa […]
Coming close on the heels oflower-than-expected sales figures, J.C. Penney’s recently launched partnership with Canadian clothing brand Joe Fresh might be CEO Ron Johnson’s last chance to turn the ailing company around.
J.C. Penney shares jumped 5% after the debut weekend of the Joe Fresh line in about 700 of its 1,100 stores. The line uses a “store-within-a-store concept” that many […]
