Media

J.C. Penney Faces ‘Race to the Bottom’ on Prices

David Bell, professor at Wharton School, examines where J.C. Penney stands and the challenges the company faces as CEO Ron Johnson exits and is replaced by former Chief Executive Officer Myron Ullman. He speaks on Bloomberg Television’s “Bloomberg Surveillance.”

Joe Fresh Boosts J.C. Penney — But Will It Last?

March 25th, 2013|Knowledge@Wharton|0 Comments|

Coming close on the heels oflower-than-expected sales figures, J.C. Penney’s recently launched partnership with Canadian clothing brand Joe Fresh might be CEO Ron Johnson’s last chance to turn the ailing company around.

J.C. Penney shares jumped 5% after the debut weekend of the Joe Fresh line in about 700 of its 1,100 stores. The line uses a “store-within-a-store concept” that many […]