“Location Is (Still) Everything”

How Smarter Design Can Boost Your Sales and Sustainability

A simple toothbrush, now part of an exhibit at Design Museum Boston, demonstrates the key role that environmentally conscious design can play in your business’s success. Why do the smartest retailers make it easy for customers to return or repair products? One reason is to create a customer relationship that endures throughout the lifecycle of a product. The sharing […]

Why Location is King for E-commerce, Too

Nearly a quarter of commerce now occurs online in the United States. Yet, according to a recent research paper by David R. Bell and Wharton doctoral candidate Jae Young Lee, “location, location, location” is as relevant in the world of e-commerce as it is in the physical world. In the paper, “Neighborhood Social Capital and Social Learning for Experience […]

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    Facebook clicks on the ‘buy’ button to measure ad effectiveness

Facebook clicks on the ‘buy’ button to measure ad effectiveness

Facebook is trying to answer the one question on every retailer’s mind: Does advertising on the 1.3bn-strong social network actually help increase sales?

In a world that celebrates “likes” and “follows”, the social network has begun to focus instead on ringing tills. It is trialling a ‘buy’ button and detailing how online ads affect in-store sales – something the advertising […]

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    “Location Is (Still) Everything” Amazon Gift Card Giveaway Winners

“Location Is (Still) Everything” Amazon Gift Card Giveaway Winners

As the contest is now closed, we have selected two winners, who each receive a $50 Amazon gift card redeemable towards millions of items store-wide at Amazon.com or certain affiliated websites. Congratulations @elinagrin and @ableagencyllc! The winners will also each receive a copy of Professor David Bell’s new book, “Location Is (Still) Everything: The Surprising Influence of the Real World on […]

July 18th, 2014|"Location Is (Still) Everything"|Comments Off on “Location Is (Still) Everything” Amazon Gift Card Giveaway Winners|

Why Location Is (Still) Everything

In his forthcoming book, Wharton professor David Bell reveals how location still matters in surprising ways, even in the supposedly “flat” world of e-commerce.
What’s your favorite brand of instant coffee? Do you prefer Folgers or Maxwell House? Believe it or not, that answer has little to do with your taste, and everything to do with where you’re from.

That’s one […]