Online shopping may be the fastest growing segment of the retail industry, but according to Wharton School marketing professor David Bell, this doesn’t mean the end of brick-and-mortar stores. In fact, a number of online sites are opening physical stores and some of the most successful names in e-commerce maintain storefronts. Today, we look at how web retail has shaped American shopping and why brick-and-mortar stores still matter. Marty talks with David Bell, the author of Location Is (Still) Everything: the Surprising Influence of the Real World on How We Search, Shop and Sell in the Virtual One.
Listen to the full interview with Marty Moss-Coane on WHYY/Radio Times.
